Webophobia, defining White hat SEO, says, “In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.”
SEO is one of the most useful tools for building your website traffic. This has made the services of SEO companies important for budding websites owners. While Black hat SEO is aimed at making money and generating traffic quickly, White hat SEO will bring a slow but long-lasting improvement to your website rankings. Here are a few White HAT SEO techniques you should pay attention to.
1. Your Mobile Users are Important
Google, in order to help users easily access content on their mobile, posted on their site, “Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as
It is clear why mobile accessibility affects website rankings. According to statisca.com, mobile phones have a market share of 51.95 percent compared to Desktop’s 43.98 percent and tablet’s 4.07 percent. This means more people access the internet on their mobile phones than any other gadget. To improve your website traffic ranking, make sure your website is easily accessible on mobile devices.
2. Quality of Content
Your website is as great as its content. People will keep coming back if your website has useful content. This gives your website a reputation that will have a long-lasting effect on your website traffic rankings.
3. Give Your Users a Good Experience.
From the design of your website to its content, make sure your users want to come back. You are the salesperson and your users are your customers. You should keep them coming back.
4. Hire an Experienced SEO Company.
It is better to hire a company that specializes in SEO if you cannot find the time for it. An experienced firm will take the burden off you and let you focus on administering your website. You can search for good companies online. A Search Engine Optimization Firm Denver can offer services to you even if you are resident in Canada.
5. Have a Fast Website
Users will not stick around your website long enough to discover how great your content is if they have to wait long. A fast website is important if you want better optimization for your site. You can check your Website’s speed with these tools: Google’s PageSpeed Insights, Pingdom, GTmetrix, YSlow. There are ways to improve your website speed. It is better to put this into consideration from the coding and hosting stage.
6. Share Your Content on Social Media
Social media is a great way to promote your content without spending a dime. Share everything you put on your site and encourage your readers to share them too. Be sure not to share too many posts at once as only the first two shares may be clicked if you do. Allow some time before you share another post.
7. Mind the Length of Your Content
People expect to learn more from a longer post than a shorter one. It gives an impression that the writer of the piece has put effort into passing across knowledge. An average of 1,500 words should suffice.
8. Use relevant and Targeted Keywords
Keywords help a keyword research is a good place to start. There are tools that will help make your keyword research easy. Google Keyword Planner, KW finder, and Moz’s Explorer are some of the best Keyword research tools.
If you are looking for quick results, White hat SEO is not the way to go. Also, note that a quick fix may not last long. But if you are looking for a gradual and consistent rise in your SERP rankings, a White hat should get you the desired results. Put these eight points into practice and you will see a gradual but consistent rise in your website traffic rating.