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Why Organic SEO is still relevant in 2017

by admin on 21st June 2017 , No comments

Over time, SEO has changed drastically and has gone beyond simply being a marketing technique to being more of a branding strategy. When done right, organic SEO will help you attract customers who’ll keep coming back. Here’s why you should take advantage of organic SEO this year.

  1. Quality traffic

You don’t want to see visitors coming to your site only to leave, without ever coming back. This is often what you get when you use paid referral services, especially social media. Such visitors are not actively searching for you or your services; they spot you and decide to check you out. On the other hand, visitors who find you consistently through specific queries are more likely to visit more than one page once they see you’re relevant to them. You’ll have lower bounce rates and convert users who will keep coming back.

  1. Better value for money

Pouring all your financial resources into paid ads alone won’t get you the results you need. Paid referral services can be costly, for instance, PPC can drive costs beyond what you may have planned for, depending on the number of clicks. You’ll be better off putting your money into organic SEO efforts, or at least mixing organic SEO with other paid alternatives to get even better value. Whichever way you go, some of the best organic SEO services in India come at affordable prices and will ensure you get better ROI.

  1. Less limitation

Using the paid referral services offered by social media sites limits you to a closed system where you don’t have much control. Twitter could decide to personalise the feed, Facebook might cut organic viewing, and Pinterest could remove your affiliate links, all causing you to lose all the traffic you have generated without giving you time to adjust. Google gives more wiggle room such that, even if you are affected by a change in their algorithms or get penalised and lose all your traffic, you can bounce back easily enough. Of course, you’ll likely not have this problem if you work with a capable SEO team.

  1. Better content and credibility

Organic SEO encourages you to post up-to-date, quality content across all pages on your website. You focus on improving and maintaining the quality of your site, helping to keep even visitors that reach you via paid platforms. On the other hand, depending solely on paid referral services could make you relaxed about the quality of your content, and low quality, stale content is bad for your credibility. What we suggest is a healthy mix of both organic search and paid referral services to get the best of both worlds.

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The Amateurs Guide To SEO

by admin on 21st April 2017 , No comments

So you have decided to create an online store that sells luxury sarees and embroidered kaftans. You bought a domain name and even found a professional web design company to design and host your website. Now all you have to do is waiting for the orders to start pouring in…but they never do, or they come in trickles. Why is that?

The internet is overflowing with data and information, useful to some and useless to others. The solution to filtering out what one wants from the surrounding flow of data is the search engine. Companies like Google and Bing spend millions annually to develop increasingly complicated algorithms with the sole focus of sieving data for consumers and streamlining the internet to present them with exactly what they’re looking for based on words and terms they have searched for. What this means is that unless your website is already a household name, without a little boost, potential customers will not know to search for your store in the first place. This is why Search Engine Optimization (SEO) is an important factor when venturing into the online business.

Technically, SEO is a measurable, repeatable process used to send signals to search engines that your website or WebPages are worth showing in a user’s search. This essentially translates to giving your website priority when people search for anything that relates with what you offer, so that your site will be brought forward ahead of others as relevant.

There are different methods, tips and tricks to optimizing a website so that it performs well in an organic search; the right use of keywords, links and decluttering your site to reduce load time are just a few of the ways to increase the visibility of a website and guide more visitors to the site. In the world of SEO, ranking high involves frequent adjustments to your approach to suit any new algorithm updates, staying in line with the rules and policies because it is important to ensure that your method of optimizing your website is White Hat or you run the risk of being penalized or have your website flagged.

There are several affordable SEO companies in India today that offer services tailored to support you in getting the best out of your venture. They will analyse your business to determine what your potential customers will be searching for and how. They can be hired on a project basis, or on a short or long term contract.

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8 Steps Should Be Followed For a Fruitful Digital Marketing

by admin on 20th March 2017 , No comments

Digital marketing is an effective way to get more visibility and more online popularity. Also for increasing a business’s sales digital marketing plays an essential role. But those strategies should be implemented in a proper way. Otherwise a website can become useless and the purpose of the digital marketing can be ruined.

For an Effective Digital Marketing Strategy these below mentioned steps should be followed:

  • First businesses should decide their business goal and what things they want to achieve through their business.
  • Then they should try to turn their plan into action and they should certainly go through the right way to do that.
  • Also analyzing is a good idea and this will help them to start by creating positive buyers.
  • Proper documentation of their business goals and the existing assets should be kept as these will help them to get an Effective Digital Marketing Strategy.
  • Also businesses should decide what kind of channel they should use and they should know in which things they need to focus on.
  • Businesses also should go for Social media optimization as this will help them to get more visibility online and also this is an effective tool for online or digital marketing. But to get more benefits from this kind of strategy businesses should choose an effective plan among various kind of plans like earner media, paid media and owned media.
  • Also after choosing an effective plan businesses also should know how to execute that plan. A proper procedure they should follow in order to make a marketing strategic plan more fruitful.
  • The measurement of digital marketing efforts can occur in every stage and businesses should follow take those measures in order to understand that efforts.

With these steps businesses will be able to implement their digital marketing strategies successfully.

Search engine optimization and Social media optimization both can be selected while planning for a digital marketing. But now-a-days as the social media has become more popular and effective way to reach out to a large number of people, the SMO services will be the best way to grow a popularity of a business.

 

These features of optimization help people by enhancing their company’s presence and online reputation through social networking. Not only that SMO also deals with blogs, forums, and anywhere the business is mentioned or linked to socially. So by choosing SMO business owners can strengthen their brand and also this can help their businesses by boosting up the visibility.

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How to Make a Website More Aesthetically Attractive

by admin on 20th March 2017 , No comments

Every business should have an effective website which can make their business more profitable. By obtaining a pleasing website people will be able to engage more traffic on their website.

Also by hiring reputed a Graphics and web design Agency businesses will be able to have an outstanding as well as useful website.

These below mentioned features should be obtained by every business website:

    • A business website should have important business information which can guide people and give clear idea to customers about the company as well as the company’s products, features, facilities.
    • A website can become useless without a clear navigation and that is why while creating a business website people should use logical names and a clear navigation which will help customers to get their desired things instantly.
    • There are lots of social networks out there and incorporating those platforms into a website will help people to boost their SEO ranking. Social media integration is an essential feature that every business website should have. Also Online Reputation Management Company can help businesses in this matter.

page-structure

  • Also while creating business website, people should be more careful about the security. Also they should apply a encryption for the communication between the business owner and the client. A business website contains confidential information and securing those things is very much needed.
  • Also a business website should obtain proper contact information as customers may need to contact them on urgent basis. Also proper contact information can make a website more reliable.
  • A business website should be visually pleasing and that should be useful too. Before businesses even select a server or type an HTML tag, they should map out how they would like the website to work. By hiring a Graphics and web design Agency businesses will be able to understand that better.
  • Also a business website should be ready and compatible with mobile devices. Now-a-days many people use mobile devices for using internet through that. That is why a mobile friendly website can get more popularity.
  • Also a website should have FAQ page as many customers may have several questions. Companies should maintain their FAQ page properly and also they should give clear, concise answers through their website. So customers will be more interested on their business.
  • A good hosting service provider should be hired who can provide 24/7 technical assistance. With the help of that technical support team businesses will be able to get rid of any problems related to their website.

Also an Online Reputation Management company should be hired in order to increase the popularity of a business website.

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Effective Web Design Can Help Achieve Great Results

by admin on 16th December 2016 , No comments

The website is the most important part of an online business. The authenticity and trustworthiness of a business is usually determined based on how good their website is. A well designed website can leave long-lasting impression on the visitors. Good graphics and designs elements can help you achieve great web design results. Read this blog to know why you should be investing more in the overall design of your business website.

Web design is a collection of many elements including graphic design, logo design, images, interface design, and optimization. A good Web design and graphic design Agency will work on all these design aspects to ensure building a high quality website. Below are some points one can consider for a better web design.

  • Navigation over appearance: It is good to have a nice looking website, but it is more important to have user-friendly website navigation. The ultimate purpose of a website is to make it easy for visitors to move around and be able to find what they are looking for.
  • Brush it up: Instead of redesigning the complete website, just improve the design aspects that actually need to be improved. Take help of a specialist who can analyze and pinpoint the poor design and graphics elements.
  • Invest in good graphics: Find a good graphics designer and get some good photos and logo developed for the website.

A good design agency will take care of all these aspects while designing your website. An effective web design can help your business a lot for long term. As a new or relatively small business owner, one should work hard on making a good website that stands out of usual competition in the market. Having good graphics and design elements can help positively.

There are also some really good web and graphics design tools that one can use to improve the value of the website. These tools include Adobe photoshop, Adobe Color CC, FontBook, Canva, etc.

One can even consider hiring a Full service digital marketing company that provides complete web design and online marketing services. Both the website and online marketing are important for the survival of an online business. A good agency can help make a solid business website as well as improve the online reputation of the website and business.

While a good website can achieve great success for your online business, a bad web design is able to destroy your business reputation completely.

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