Specific activities driven towards enhancing a website´s reputation is the basic concept of ORM. Any site featuring bad reviews or abusive comments will not be able to fetch good reputation and so there is the necessity to have Online Reputation Management to retain the value and worth of the web page.
Now there are both intelligent and ethical ways of managing a website´s online reputation. Constant checking of the review sites, taking the advantage of SEO strategies, censoring all complaints which are not positive, responding to consumer´s queries etc. are some techniques to manage a website´s ORM.