Online Reputation Management

Online Reputation Management

Few things about Online Reputation Management

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What tactics are associated with ORM?

Search and social media monitoring
Wikipedia monitoring and editing
Reputation strategy
Review management
Webpage removal
AutoComplete editing

What is the purpose of online reputation management?

The purpose of ORM is to generate a strong, positive foundation for a company or individual. Online reputation management seeks to increase visibility, improve positive sentiment, diminish negative opinion, remove unflattering content, and increase affirmative content. In most cases, it is a combination of one or more of these factors.

How are reputation goals achieved?

Today’s online reputation managers use social media monitoring, sentiment analysis, content strategy, search engine optimization (SEO), negotiation, legal tools, and public relations outreach, to achieve and manage their clients reputation goals. They also utilize various reputation management specific tools for the purpose of monitoring brand sentiment, conducting research, and designing and executing programs. It is common practice for ORM professionals to use more than a dozen tools simultaneously.


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