Three Ways to Grow Your Small Business
Have a Business Website
The world has gone digital and this has brought the cost of advertising to its lowest. You can advertise online for close to nothing. Owning a business website has become critical to marketing your business. When people here about your business on any platform, they will likely look for it online. If you don’t have a website, you will be losing potential customers. Building traffic to your site may take some time. But the time is worth the benefits. With SEO, you are on the right track.
A business website is your business’ online office. It is where your potential costumers go to find information about your business. It is where they go to find directions to your physical office. It is your first contact with your potential customers, so it better be a good representation of your of your business.
Businesses are often perceived as more credible. A 2015 study by VeriSign focuses on how consumers use the internet and the benefits of an online presence for a business. It reported that 84% of customers believe a business with a website is more credible than one that only has a social media page and 84% of business owners said their business websites is critical to their businesses.
You can build traffic to your website using ethical SEO techniques that guarantee long term results.
Use Pay Per Click Service
Pay Per Click campaigns are a great way to generate leads to your website and grow your business without spending much. You pay a little amount each time your ad is clicked.
Here are 5 Statistics figures that tell how important PPC is for your business.
- Search Volume for “PPC” on Google has decreased by 88% since June 2004.
- AdWords’ Google Trends search volume has gained 36.36%.
- Mobile devices account for 53% of paid-search clicks – Just one more cause to optimize your campaign for mobile advertisements.
- Cell phone listings work: 69% of searchers that are mobile call a business straight from Google Search.
- Yes, 36% of searches on Google are associated with location.
- The top 3 paid advertising spots get 46% of the clicks on the page.
- At least 96.4% of Google’s total revenue comes from digital and display paid advertisements.
- Businesses make on average $3 in revenue for every $1.60 they spend on AdWords.
PPC is a great way to boost your business. If you prefer to have an expert handle your PPC campaign, you can find one by researching the best PPC management companies in your region. A simple search like, Best Pay Per Click Management Services in Denver should suffice.
Create Podcast Ads
Statistics was released by The Interactive Advertising Bureau and Edison Research, on how consumers listen to podcasts and respond to audio-based advertisements.
The study shows that listeners prefer sponsor mentions by podcast hosts to prerecorded audio ads during podcasts. According to the study, “65 percent of listeners said podcast ads increase purchase intent while another 45 percent said that they’re likely to visit an advertiser’s website after hearing an audio promo. Another 42 percent of listeners said they would consider a new product or service after hearing a plug for a brand, while 37 percent use podcast ads to help research brands.”
Podcasts are affordable platforms to market your business. Podcast ad rates vary, but the industry average rates should give you an idea of how much you will spend on your ads. Advertise Cast has a list here.
After you have used these tips, you should notice substantial growth in your business. For more information use Three Ways to Grow Your Small Business.