Social media optimization (SMO) is the strategic use of social media communities and outlets to generate publicity and increase awareness of a brand, product, company or event. With the advent of many popular social media platforms, business advertising and branding has been taken to a higher dimension.
A recent study puts the number of active social media users to be around 250 million out of 462 million total Internet users in India. This represents 15% of India’s 1.4 billion population. With the number of active social media users growing by 15% yearly, there will be an estimated 1 billion social media users in the country by 2028 – 71% of the current population.
Leveraging the power of social media through SMO could connect your business to 71% of National Capital Region’s 46 million population – an audience of 33 million! SMO is, without doubts, the future of business advertising.
Thanks to some leading digital marketing companies in Noida, SMEs in India have begun to tap into the power of social media, in order to secure the future of their businesses. If you are not convinced yet, here are 3 ways Social Media Optimization can secure the future of your business…
Integrating SMO With SEO Can Increase Traffic To Your Website And Conversion Rate.
SEO generally relies on people searching for related keywords in order to link them to websites. SMO, on the other hand, finds customers in a particular region, reaches out to them by appearing on their feeds or through notifications, and directs them to company websites.
This has been proved to effectively boost SEO by 50%. your conversion rate can be improved significantly, generating more sales and placing you ahead of other businesses in your niche.
SMO Provides An Effective Communication Link Between Your Customers And You.
Social Media provides an outlet for the majority of people who consider themselves less outspoken. This makes it easier for them to air their views on issues and communicate with others. It is easier for a customer to contact business owner or company directly through Social Media than through Website.
In a competitive niche, SMO places you on a stronger footing to better communicate with potential clients. Through that, you can make more sales and understand your market, set up opinion polls and improve your product or service.
SMO Provides An Easier Way To Build An Audience And Optimize Ads.
With good strategy and product campaigns, you can use Social Media to increase your consumer reach. SMO provides you with campaigns which will lure customers to your profile and build them seek your product or service. SMO can keep your audience entertained or informed, helping you maintain consumer loyalty.
Through the use of metrics and tools available for each social media platform, you can optimize ad performance. This will save money for you, and still perform much better than ads placed widely on other platforms.
These are the three ways SMO can help you stay ahead of completion, and secure the future of your business. Leverage the power of social media properly and watch your business soar.