Organic traffic is important to the success of your business. If the organic traffic to your website is low, chances are there is something you are not doing right. The following SEO tips will help you increase organic traffic to your site.
Check your current search ranking
Before boosting the amount of organic traffic to your site, know your current search ranking. This will give you an idea of what to do next. You can check your current search page ranking for certain keywords using this SERP tool and look up your site’s page ranking across the popular search engines.
Consider longtail keywords
Keywords are the foundation of every SEO strategy. They help visitors discover your website on search engines.When creating your keyword strategy, consider using long tail keywords and ask yourself the following questions:
- What set of keywords drive conversions?
- How do I group my keywords into topics?
- How do I use long tail keywords that would reflect what users are searching for?
Optimise for on-page SEO
Your web pages will attract more organic traffic if they are optimised for organic search. Optimising for on-page SEO involves optimising page titles, meta description, and images, as well as using ALT tags, and making sure your URL structure is correct. Also include an XML sitemap on your site to help search engines index your site and keep up with changes. If you have a bit of SEO experience, these processes will be easy for you, but if you don’t, Dynamic Consultant, the Best SEO Services Company Noida,can help you.
Opt for high quality content
In the early days of the internet, you could get away with posting poor content on your website, but not anymore. Today’s internet users are savvier and quality conscious; that is why the content on your website should be of high quality. Never make the mistake of writing a headline that has nothing to do with the body of the content, this will send visitors to the competitor’s website and affect the reputation of your business and page rankings. If you cannot create quality content for your website, use a professional web content writer.
Improve your page load speed
Page load speed is one of the factors used by search engines especially Google to rank websites for organic search. If your site is slow, it will still show up in SERP, perhaps on the 5th or 10th page. If you are really interested in boosting your organic traffic, work on the speed of your website.