The internet has provided the world with far more resources than it’ll ever need. There’s so much potential for businesses – both start-ups and existing ones, and with the introduction of digital marketing, no business has any reason to be unsuccessful. However, while this is true, many entrepreneurs today are either neglecting this wonderful opportunity or simply don’t know how to utilise it.
In view of this, this article will shed more light on five online marketing techniques every business owner must know.
SEO – Search Engine Optimization
SEO makes it possible for your website to appear on numerous search engine results. What every website owner wants is for their brand to reach a wide number of people, and one way of achieving that is by ranking high on the list of search engine results. It’s not as difficult as it sounds, all you need do is learn the basics of SEO and you’re well on your way to success.
Email marketing is one of the most underestimated marketing techniques today. It’s amazing how powerful it is especially because it costs next to nothing to execute. Contrary to popular opinion, it doesn’t involve just sending out emails; what it does involve is collecting email addresses of your subscribers, social media followings, potential customers, leads and other avenues, and then marketing to them in ways that is specific to each of their needs. You can use A/B testing emails, Lead magnets, Automation, Opt-in or Segmentation.
Pay per Click
Pay per click, also called cost per click is an advertising technique where in order for a business owner to generate traffic for his business, he pays a host website or publisher (usually a top tier search engine) whenever a user clicks on the advertisement. There are numerous companies offering this service all around the world. One of the best pay per click services in India is Dynamic Consultant Beta.
Content marketing is very essential for the growth of any business. Why do you ask? Look at it this way, if your potential customers don’t see what you have to offer, how do you expect to make any sales? Content marketing according to Google, is:
“A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
Content marketing tactics include:
- Guest posting/blogging
- Vlogging/video blogging
- Linkbait creation
- Content syndication
This list of online marketing techniques is by no means exhaustive; it is a great start to a great journey.