The process of Search Engine Optimization has completely evolved and these days it has become more complex than ever. With search engines having become more and more choosy about the content they present to their readers, companies and professionals working around SEO have to be on their toes to ensure that they are always following good SEO practices and are in the good books of the search engines.
Earlier companies used to push up the page ranks with the help of unfair practices which are grouped under Black Hat SEO practices. These unfair practices had become all the more popular because companies were quite happy to get quick results. But when the long term harmful effects of black Hat SEO practices started showing up, companies started looking for Ethical SEO INDIA Company that could push up ranking with the help of focused activities.
Here are the few tips to determine if a SEO company is following ethical practices:
- The company gives you a free analysis of the problem areas and suggests how to tackle the issues
- The company has been there for long and their clients have given good reviews
- The company can share case studies from their previous projects
- The company is able to give a long term projection
- The company is able to share their SEO work structure
- The company sticks to the deliverables
- The company gives you the confidence of driving results
- The company gives Affordable SEO Plans Services
While, with the help of these pointers one can determine if it is an Ethical SEO INDIA company that is being entrusted with the optimization work. Also, in order to differentiate the ethical from the unethical, here is a list of the practices that are considered as unethical:
- The company is often seen reporting other sites
- The company uses content automation techniques
- The company uses link farms
- The company creates subdomains with duplicate content
- The company uses unfair redirects
- The company often used content with keywords unnaturally stuffed
These practices may give very quick results but once caught, the site is severely penalized by search engines and then reaching to the top becomes quite difficult.
Therefore, it should be reiterated that those willing to outsource their SEO jobs should not just focus on Affordable SEO Plans Services but also ensure that the company has the required experience and can perform the activities in line with acceptable norms laid down by search engines.