So you have decided to create an online store that sells luxury sarees and embroidered kaftans. You bought a domain name and even found a professional web design company to design and host your website. Now all you have to do is waiting for the orders to start pouring in…but they never do, or they come in trickles. Why is that?
The internet is overflowing with data and information, useful to some and useless to others. The solution to filtering out what one wants from the surrounding flow of data is the search engine. Companies like Google and Bing spend millions annually to develop increasingly complicated algorithms with the sole focus of sieving data for consumers and streamlining the internet to present them with exactly what they’re looking for based on words and terms they have searched for. What this means is that unless your website is already a household name, without a little boost, potential customers will not know to search for your store in the first place. This is why Search Engine Optimization (SEO) is an important factor when venturing into the online business.
Technically, SEO is a measurable, repeatable process used to send signals to search engines that your website or WebPages are worth showing in a user’s search. This essentially translates to giving your website priority when people search for anything that relates with what you offer, so that your site will be brought forward ahead of others as relevant.
There are different methods, tips and tricks to optimizing a website so that it performs well in an organic search; the right use of keywords, links and decluttering your site to reduce load time are just a few of the ways to increase the visibility of a website and guide more visitors to the site. In the world of SEO, ranking high involves frequent adjustments to your approach to suit any new algorithm updates, staying in line with the rules and policies because it is important to ensure that your method of optimizing your website is White Hat or you run the risk of being penalized or have your website flagged.
There are several affordable SEO companies in India today that offer services tailored to support you in getting the best out of your venture. They will analyse your business to determine what your potential customers will be searching for and how. They can be hired on a project basis, or on a short or long term contract.